Our Journey

Phonics with Robot Reg is the brainchild of sisters Charlie Day and Alex Burnside.

Phonics with Robot Reg

In 2016, Charlie and Alex launched Phonics with Robot Reg classes which offer phonics lessons for ages 3 months – 6 years. The pair franchised the business and have 50 franchises in England. In 2019, they made the brand international when they opened classes in Melbourne, Sydney and Perth, Australia.

Counting Kids

As a result of the success of Phonics with Robot Reg, parents and class leaders alike were keen for the pair to expand the business to include a maths focus, and it was out of this interest that Counting Kids was born.

Alex, a former primary school teacher, was aware from her teaching and the experience of her own children that a good understanding of maths is vital for children’s early development. She wanted to make maths both fun and attainable; for children to be able to view maths positively and as something that they can do.

Charlie and Alex are passionate that equipping children with skills, knowledge and a positive mindset in their early, formative years is essential to create happy, confident children who are interested in and excited about learning as they enter school.

About our founders

Charlie Day

Charlie trained and worked as a professional actress before opening her own drama school, Little Stars Theatre Workshops. She went on to co-founder Phonics with Robot Reg. In 2020 she founded The Entrepreneurs Growth Club which helps ambitious Entrepreneurs grow and scale their business. She is the co-founder of Counting Kids.

Alex Burnside

Alex studied Education at Durham University graduating with a BA in Education. She also gained a Masters in Education from Greenwich University during her first few years as a full-time teacher. She was a primary teacher for 15 years. She is passionate about the importance of education in the Early Years. She is co-founder of Counting Kids and Co-founder of Phonics with Robot Reg.